Our goal

Imagine a world where giving back, helping your community and those in need is just a seamless part of your purchases and your daily life. Imagine a world where you do good for others while doing good for yourself. 

Well, this world is possible. When shopping with us, you will not only receive quality products but also help organisations that do amazing work by helping others.

How does it work? a kind provides a different way of giving back that does not rely on periodical donation campaigns or the spirit of giving back on Christmas time. We understand that the amazing organisations that help others need and deserve a sustainable stream of support all year round. That's why 5% of every purchase goes to organisations that help others every day.  By wearing our brand you can show the world you care. By sharing our brand’s story you can inspire others to do something good.